The title has three parts, the first two of which deal with the unseemly interaction between men and women. The first part is called 'How to make a woman fall in love with you (without losing your self-respect, individuality and personal freedom)'. And, lest he be accused of sexism, the second part is 'How to make a man fall in love with you (without losing your sanity, sense of humour and virginity)'. The rest of the title is about everything else, covering topics such as: How to get the most out of a mid-life crisis; how to make casual sex even more casual; how to be happy; how to behave when a homosexual gives you the lazy eye; how to deal with self-pity; how to survive erectile dysfunction; how to get a job; how to lose a job; how to behave on the wine route; how to avoid getting old; how to win the Argus cycle tour; how to behave when impersonating a doctor.