Contemporary Management by local author Di Waddell continues to take a leading-edge approach covering core issues within a broad and realistic context. The third edition successfully illustrates core themes around Management Insights like "How long should a manager stay at the helm to Management Snapshots of "Building brand loyalty at Virgin" Each chapter closes with a case for discussion such as "Manager@Work: balancing act - managing baby boomers, Gen X and Y"and "In search of the new breed of entrepreneurs" Examples of how managers have grown into leaders are highlighted in most sections, starting in chapter 1 with "How Steve Jobs left a management legacy" Contemporary Management 3e prepares students for the challenges of management by discussing real-life successes and failures. Lessons learnt will provide solid grounding for future managers.