Every day, talented entrepreneurs and professionals like you struggle to explain what they do. You know the feeling - someone asks, "So what do you do?" and your mind goes completely blank, or you can’t explain it succinctly.   How to Pitch (Almost) Anything provides a comprehensive yet simple framework so you can communicate your value or what you offer with confidence and clarity in just 1-2 sentences. You can use this in a variety of ways: to pitch your business, explain your services, create presentations, write website copy or creative briefs, and any time you need to explain what you do. Use The Pocket Pitch to explain what you do in two sentences Know how to articulate your value to any audience Simplify complex ideas into compelling messages Know exactly what you need to communicate today, so you're ready for any opportunity tomorrow.   "Forget everything you think you know about pitching. This book rewrites the rules...A must-read blueprint for anyone who wants to pitch smarter and stand out." AC Coppens, TED Speaker & Moderator, Founder of THE CATALYSTS                                 "We live in a world now where you have to sell yourself and your services virtually every day...How to Pitch (Almost) Anything is the best guide for how best to communicate your ideas I've ever seen." Philip LaZebnik, Award-winning writer of films, TV series and theatrical musicals including Pocahontas, Mulan, and The Prince of Egypt