''Gianfranco is the anti-christ of traditional CRM and small thinking'' Dickon Laws, Global Head of Innovation, Ogilvy  Everybody seems to be an expert and wants to write a book to essentially do one of these things  Promote themselves  Promote their business  Promote their bank balance  They want to write a book about something. In Pursuit of The Trivial is different.  Inspired by Jerry Seinfeld and George Costanza and a ‘show about nothing’, Gianfranco decided to write a book about nothing. Well not quite about nothing because after all he has been in the CRM and Data space for over 20 years both agency and client side, and wanted to share some of the useful things he has picked up on the way but perhaps in a slightly more engaging way.  So don't be fooled by chapter titles such as  Why are Basketball Players Tall?  The Day I Stopped Eating Pizza for Six Months  On Average Switzerland is Flat  You might pick up a few tips around CRM, Personalisation, Customer Journey Planning and Data Strategy.  There might be a few jokes, anecdotes and his mother’s recipe for Lasagne – and to be honest that’s worth the RRP on its own.