Placeholder
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
Loading...
Book NameAuthor Name
1.2.3.4.5.6

Featured Books of the Month

Loading...
Book Name
Loading...
Book Name
Loading...
Book Name
instagram
facebook
twitter
linkdin
linkdin
tiktok
threads

COMPANY

  • About Us
  • Contact Us
  • Partners
  • FAQ

EXPLORE

  • Book Clubs
  • How It Works
  • Genres

LEGAL

  • Privacy Policy
  • Terms and Conditions
  • Cookie Policy
  • Data and Privacy Preferences

CONNECT

  • Newsletter Signup
  • Affiliate Programme
  • Blog / Editorial
Powered by World Privilege Plus
Loading...
Book NameAuthor Names2024
Genres: List of Genres
PlaceholderPlaceholderPlaceholderPlaceholder
PlaceholderPlaceholderPlaceholder
Write a comment/review
Your rating
Post
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
1.2.3.4.5.6
International Management: The Process of Internationalization and Market Entry Strategies

International Management: The Process of Internationalization and Market Entry Strategies

Manfred Fuchs

2022

Genres: Business

This textbook for students and practitioners offers answers to the most important questions and challenges of international management. The main topics are presented and discussed on three levels: (a) the macroeconomic and institutional environment of the global economy, (b) the international firms embedded as players in this environment, and (c) the actual management decisions. The focus is placed both on the characteristics of the individual subject areas (macro-, meso- and microperspective) and on the interdependent connections between these areas. The main interest of this book lies in an application-oriented analysis of the central strategic management decisions in internationalizing companies. This textbook has been recommended and developed for university courses in Germany, Austria and Switzerland.
Want to ReadMark as ReadReviewsEdit

Write a comment/review

Sign UpLogin
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
User name
0 reviews
165 followers
PlaceholderPlaceholder
July 30, 2026
1.2.3.4.5.6
Subscribe to elevate magazine
BookfellersBeta
  • Clubs
Sign Up
Sign in
Add a book club
|Join a club
|
|
|
|eBooks
|Bookfellers rewards
Exclusive savings
Reader's Voices
Reader's Voices
Join a club
Join a club
Children
Children
Non-Fiction
Non-Fiction
Fiction
Fiction
eBooks
eBooks
Bookfellers rewards
Bookfellers rewards
Exclusive savings