Drawing back on the ever-evolving stakeholder management theory, this book responds to calls for more empirical research into the managerial sense making of the stakeholder concept. The book explores how managers make sense of stakeholder management, especially in complex and challenging business contexts. Therefore, this book contributes to the advancement of the managerial branch of the stakeholder management theory focussing on managers’ sense making intended as how they interpret and understand social interactions. With this book, the authors offer a contribution grounded on the what, why, when, who and how of stakeholder management, which are questions that still arouse considerable interest not only between academics, but also among practitioners.