"With elegant prose and ample illustrations, Pritchard's book explores the interplay of virtues, ideals, and moral rules in everyday life and in the professions. Sound, sophisticated, and wonderfully lucid, it makes a very important contribution to the study of ethics." - Mike W. Martin, author of Meaningful Work "A wonderfully wide-ranging, philosophically attuned, practically sensitive, and highly readable account." - George G. Brenkert, director, Georgetown Business Ethics Institute"