Faced with technological disruptions, ecological challenges, and social transformations, organizations must rethink how they design and implement strategy for sustainability and decarbonisation. This book invites readers to rediscover strategy as a dynamic, creative practice rooted in transitions and innovation. Moving beyond conventional frameworks, it blends conceptual foundations with practical illustrations, offering a fresh perspective on navigating uncertainty and driving sustainable organizational renewal. Chapters demonstrate how creativity, values, and imagination can become critical levers for strategic action, enabling organizations to reinvent themselves in contexts of transition. Pedagogy includes chapter objectives, boxed examples, international case studies, questions with guided answers, and a glossary of key terms, to support both teaching and learning. This book equips future leaders to embrace uncertainty, innovate responsibly, and design strategies that are sustainable, decarbonised, and impactful. Essential for students of strategic management, innovation, sustainability, and organizational change. The book is supported by supplementary online resources in the form of PowerPoint slides.