The ebook edition of this title is Open Access and freely available to read online. Tourism, cultural, and creative industries face increasing pressure to reconcile economic viability with environmental responsibility, social inclusion, and cultural integrity. The book responds to the urgent need for innovative, research-based, and practice-oriented approaches to tackle the vulnerabilities and challenges of today’s business environment. It advances strategies that integrate sustainability into both business and place development, building on the principles of circularity, inclusivity and participation, authenticity, and regeneration. By linking theory and practice, the volume provides a roadmap for transitioning businesses and places toward sustainability, enhancing resilience to external shocks while strengthening their positive impact on communities and the environment. The Entrepreneurial Behaviour series is dedicated to communicating innovative and multi-disciplinary new research that advances theory and practice in Entrepreneurial Behaviour. The series is focused on expanding the scope of Entrepreneurial Behaviour theory and analysis and enriching practice by encouraging multi-theoretical, multi-cultural and multi-disciplinary approaches.